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        <title>SPORTFIVE Press Releases</title>
        <description>Official press releases from SPORTFIVE. This feed provides updates on company news, partnerships, and strategic developments.</description>
        <link>https://sportfive.com</link>
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            <title><![CDATA[Borussia Dortmund (BVB) Launches World Street Series]]></title>
            <link>https://sportfive.com/press-media/borussia-dortmund-bvb-launches-world-street-series</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/borussia-dortmund-bvb-launches-world-street-series</guid>
            <pubDate>Thu, 02 Apr 2026 13:28:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy8wNF9wcmVzc19tZWRpYS8yMDI2L2J2Yi1sYS1jdXAvYnZiLWxhLWN1cC0zLnBuZw/bvb-la-cup-3.png?w=1280&amp;h=720&amp;fit=crop&amp;s=4f00a7a17a7f361ff5bfa8808607ece6" width="1280" height="720" alt="Borussia Dortmund (BVB) Launches World Street Series"></p>
                                                <p>Los Angeles, April 2, 2026 - Building on a multi-year partnership between Street Soccer USA and Borussia Dortmund (BVB), the German soccer powerhouse is teaming up with the national non-profit organization, with support from the LA Galaxy, to debut the Street Soccer USA LA Cup at L.A. Live as part of the newly launched BVB World Street Series.</p>]]></description>
            <author>SPORTFIVE</author>
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            <title><![CDATA[Korn Ferry Tour, LECOM Extend Title Sponsorship of LECOM Suncoast Classic]]></title>
            <link>https://sportfive.com/press-media/korn-ferry-tour-lecom-extends-suncoast-classic-title-deal</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/korn-ferry-tour-lecom-extends-suncoast-classic-title-deal</guid>
            <pubDate>Wed, 01 Apr 2026 15:25:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy8wNF9wcmVzc19tZWRpYS8yMDI2L2xlY29tLWV4dGVuc2lvbi9nZXR0eWltYWdlcy0yMjExMDUyMTgyLTIuanBn/gettyimages-2211052182-2.jpg?w=1280&amp;h=720&amp;fit=crop&amp;s=f5008cc6c09a6e2d41e643c047dcd129" width="1280" height="720" alt="Korn Ferry Tour, LECOM Extend Title Sponsorship of LECOM Suncoast Classic"></p>
                                                <p>LAKEWOOD RANCH, Florida (April 1, 2026) – Lake Erie College of Osteopathic Medicine (LECOM), Lakewood National Golf Club and the Korn Ferry Tour announced an extension for LECOM to continue as the title sponsor and Lakewood National Golf Club – which was named the 2025 Korn Ferry Tour Host Facility of the Year – to remain as host facility of the LECOM Suncoast Classic.

The 2026 LECOM Suncoast Classic will be contested this week from Thursday, April 2 through Sunday, April 5.</p>]]></description>
            <author>SPORTFIVE</author>
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            <title><![CDATA[Liga Portugal Betclic with Sport TV]]></title>
            <link>https://sportfive.com/press-media/liga-portugal-betclic-with-sport-tv</link>
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            <pubDate>Wed, 01 Apr 2026 07:00:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy9wcmVzcy9scC0oMSkuanBn/lp-%281%29.jpg?w=1280&amp;h=720&amp;fit=crop&amp;s=e40aeb7f3108bb1174c674ea07676576" width="1280" height="720" alt="Liga Portugal Betclic with Sport TV"></p>
                                                <p>Hamburg, April 1 2026 – SPORTFIVE has agreed a renewal and expansion of its long standing partnership with Sport TV, extending its role as international media rights partner for the Portuguese Football League, Liga Portugal Betclic for a further two seasons.</p>]]></description>
            <author>SPORTFIVE</author>
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            <title><![CDATA[SPORTFIVE Launches Cricket Reborn: Unlocking Global Commercial Growth]]></title>
            <link>https://sportfive.com/press-media/sportfive-launches-cricket-reborn-unlocking-global-commercial-growth</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/sportfive-launches-cricket-reborn-unlocking-global-commercial-growth</guid>
            <pubDate>Tue, 31 Mar 2026 07:00:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy9wcmVzcy8xMDgweDEwODBweC0yLmpwZw/1080x1080px-2.jpg?w=1280&amp;h=720&amp;fit=crop&amp;s=ca57a7c254726f88ca17e91bdc947373" width="1280" height="720" alt="SPORTFIVE Launches Cricket Reborn: Unlocking Global Commercial Growth"></p>
                                                <p>Hamburg, 31 March 2026 – SPORTFIVE has today announced the launch of its latest whitepaper, Cricket Reborn: Unlocking Global Commercial Growth, offering a comprehensive analysis of cricket’s transformation into a modern global sports property.</p>]]></description>
            <author>SPORTFIVE</author>
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            <title><![CDATA[LIQUI MOLY Named Lubricant Partner of AFF Competitions]]></title>
            <link>https://sportfive.com/press-media/liqui-moly-named-lubricant-partner-of-aff-competitions</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/liqui-moly-named-lubricant-partner-of-aff-competitions</guid>
            <pubDate>Wed, 25 Mar 2026 10:13:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy9wcmVzcy9hdWZjLWxpcXVpbW9seS1wYXJ0bmVyc2hpcC1hbm5vdW5jZW1lbnQtZ3JhcGhpYy0xeDEucG5n/aufc-liquimoly-partnership-announcement-graphic-1x1.png?w=1280&amp;h=720&amp;fit=crop&amp;s=fc2af0a75258d03981be28b05097de74" width="1280" height="720" alt="LIQUI MOLY Named Lubricant Partner of AFF Competitions"></p>
                                                <p>Singapore, March 25 2026 - The ASEAN Football Federation (AFF) have today announced LIQUI MOLY Asia Pacific Pte Ltd as the Official Lubricant Partner of its four premier competitions - the ASEAN Hyundai Cup™, ASEAN Club Championship Shopee Cup™, ASEAN Women’s MSIG Cup™ and ASEAN U-23 Championship™, collectively branded as ASEAN United FC.  The partnership was concluded by SPORTFIVE, the AFF’s exclusive commercial partner.</p>]]></description>
            <author>SPORTFIVE</author>
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            <title><![CDATA[Paysafe and BIG Form New Esports Partnership]]></title>
            <link>https://sportfive.com/press-media/paysafe-big-esports-partnership</link>
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            <pubDate>Mon, 23 Mar 2026 17:00:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy9wcmVzcy9iaWdfc3BvcnRmaXZlX3BheXNhZmVjYXJkLmpwZw/big_sportfive_paysafecard.jpg?w=1280&amp;h=720&amp;fit=crop&amp;s=d8c411e856fd764232879430c0375da7" width="1280" height="720" alt="Paysafe and BIG Form New Esports Partnership"></p>
                                                <p>After an impressive start to the new season, Berlin International Gaming (BIG) is announcing another major milestone: PaysafeCard, the popular eCash solution by global payments platform Paysafe (NYSE: PSFE), is joining the Berlin-based esports organization as a Premium Sponsor and official Payment Partner. This partnership is brokered by SPORTFIVE.</p>]]></description>
            <author>SPORTFIVE</author>
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        <item>
            <title><![CDATA[International Masters League: Season 2]]></title>
            <link>https://sportfive.com/press-media/international-masters-league-returns</link>
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            <pubDate>Mon, 23 Mar 2026 10:00:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy9wcmVzcy9hN3J2NzAyMDcuanBn/a7rv70207.jpg?w=1280&amp;h=720&amp;fit=crop&amp;s=9e299d21e864556422bab62215e94273" width="1280" height="720" alt="International Masters League: Season 2"></p>
                                                <p>Mumbai, March 23 2026: Cricket’s greatest icons are set to return on Indian shores once again as the International Masters League (IML) returns for a highly anticipated Season 2.</p>]]></description>
            <author>SPORTFIVE</author>
        </item>
        <item>
            <title><![CDATA[ASEAN Hyundai Cup™ 2026 Trophy Tour Kicks Off in Bangkok]]></title>
            <link>https://sportfive.com/press-media/asean-hyundai-cup-2026-trophy-tour-kicks-off-in-bangkok</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/asean-hyundai-cup-2026-trophy-tour-kicks-off-in-bangkok</guid>
            <pubDate>Thu, 19 Mar 2026 08:00:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy9wcmVzcy8oMS1zcXVhcmUpLWhjLTIwMjYtdHJvcGh5LXRvdXItd2ViLWJhbm5lci0xMDgweDEwODAucG5n/%281-square%29-hc-2026-trophy-tour-web-banner-1080x1080.png?w=1280&amp;h=720&amp;fit=crop&amp;s=9becc4af69f43c7951a3c51e7ba23f87" width="1280" height="720" alt="ASEAN Hyundai Cup™ 2026 Trophy Tour Kicks Off in Bangkok"></p>
                                                <p>Singapore, March 19 2026 - The ASEAN Hyundai Cup™ 2026 Trophy Tour kicks off its regional journey in Thailand later this month, with the iconic trophy to be showcased at the Bangkok International Motor Show from March 23 to April 5 at IMPACT Challenger Hall 2, Booth A12, Muang Thong Thani.</p>]]></description>
            <author>SPORTFIVE</author>
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        <item>
            <title><![CDATA[SPORTFIVE Named Exclusive Global Media Rights Partner for Panam Sports]]></title>
            <link>https://sportfive.com/press-media/sportfive-named-exclusive-global-media-rights-partner-for-panam-sports</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/sportfive-named-exclusive-global-media-rights-partner-for-panam-sports</guid>
            <pubDate>Mon, 02 Mar 2026 07:00:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy9wcmVzcy9wYW5hbTEucG5n/panam1.png?w=1280&amp;h=720&amp;fit=crop-52-35-1&amp;s=6de37bc5d1f9a765d635ce2e0d301719" width="1280" height="720" alt="SPORTFIVE Named Exclusive Global Media Rights Partner for Panam Sports"></p>
                                                <p>Santiago, March 2 2026 - SPORTFIVE is proud to announce a major milestone in its global media portfolio, having been appointed the exclusive global media rights partner of Panam Sports for the Pan American Games 2027 and 2031.</p>]]></description>
            <author>SPORTFIVE</author>
        </item>
        <item>
            <title><![CDATA[Airwallex Named Jersey Patch Partner of San Francisco Giants in SPORTFIVE-Brokered Deal]]></title>
            <link>https://sportfive.com/press-media/san-francisco-giants-airwallex-jersey-patch-partner-sportfive</link>
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            <pubDate>Thu, 19 Feb 2026 12:33:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy8wNF9wcmVzc19tZWRpYS8yMDI2L3NmLWdpYW50cy1haXJ3YWxsZXgvc2YtYWlyd2FsbGV4LTQuanBlZw/sf-airwallex-4.jpeg?w=1280&amp;h=720&amp;fit=crop&amp;s=dae2ecb913f4c0b0d5e4bf274e39cc48" width="1280" height="720" alt="Airwallex Named Jersey Patch Partner of San Francisco Giants in SPORTFIVE-Brokered Deal"></p>
                                                <p>San Francisco, February 19 2026 – Major League Baseball’s San Francisco Giants and Airwallex, a leading global financial platform for modern businesses, announced a multi-year partnership facilitated by global sports marketing agency SPORTFIVE.</p>]]></description>
            <author>SPORTFIVE</author>
        </item>
        <item>
            <title><![CDATA[SPORTFIVE appointed as Exclusive Sales Agent of On Location]]></title>
            <link>https://sportfive.com/press-media/sportfive-germany-appointed-as-exclusive-sales-agent-of-on-location</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/sportfive-germany-appointed-as-exclusive-sales-agent-of-on-location</guid>
            <pubDate>Thu, 19 Feb 2026 00:30:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy9wcmVzcy90aXRlbG1vdGl2X3ByZXNzZW1pdHRlaWx1bmctKDEpLnBuZw/titelmotiv_pressemitteilung-%281%29.png?w=1280&amp;h=720&amp;fit=crop&amp;s=47d7026db865c2f5aa81d649e6fc3a06" width="1280" height="720" alt="SPORTFIVE appointed as Exclusive Sales Agent of On Location"></p>
                                                <p>Hamburg, 19 February 2026 – On Location, appointed by FIFA as the Official Hospitality Provider of the FIFA World Cup 26™, announced today that SPORTFIVE has been appointed as Germany and Austria Exclusive Sales Agent for the tournament. Ticket inquiries for the FIFA World Cup 2026™ can now be submitted via officialhospitality2026@sportfive.com.</p>]]></description>
            <author>SPORTFIVE</author>
        </item>
        <item>
            <title><![CDATA[DHL becomes Major Partner of Stade Français Paris]]></title>
            <link>https://sportfive.com/press-media/dhl-becomes-the-major-partner-of-stade-francais-paris</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/dhl-becomes-the-major-partner-of-stade-francais-paris</guid>
            <pubDate>Thu, 12 Feb 2026 09:30:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy9jb3VudHJpZXMvZnJhbmNlLzIwMjYvcHJlc3MtcmVsZWFzZS9kaGwvdmlzdWVsLTEuanBn/visuel-1.jpg?w=1280&amp;h=720&amp;fit=crop&amp;s=3c73e767020dbb863219915b492ec3fd" width="1280" height="720" alt="DHL becomes Major Partner of Stade Français Paris"></p>
                                                <p>Paris, February 12 2026 – DHL, the global leader in logistics, has been named Major Partner of Stade Français Paris through 2029. As part of this long-term partnership, DHL’s iconic yellow and red colours will proudly accompany the Pink Soldiers on and off the pitch.</p>]]></description>
            <author>SPORTFIVE</author>
        </item>
        <item>
            <title><![CDATA[ONEflight Myrtle Beach Classic Wins SC Governor’s Cup Award for Best-in-Class Event]]></title>
            <link>https://sportfive.com/press-media/oneflight-myrtle-beach-classic-wins-governors-cup-award</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/oneflight-myrtle-beach-classic-wins-governors-cup-award</guid>
            <pubDate>Wed, 11 Feb 2026 10:00:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy8wNF9wcmVzc19tZWRpYS8yMDI2L215cnRsZS1iZWFjaC1hd2FyZC9teXJ0bGUtYmVhY2gtYXdhcmQtNi5qcGc/myrtle-beach-award-6.jpg?w=1280&amp;h=720&amp;fit=crop&amp;s=115990b46bed9fbcfc55e3be2247f6ae" width="1280" height="720" alt="ONEflight Myrtle Beach Classic Wins SC Governor’s Cup Award for Best-in-Class Event"></p>
                                                <p>Myrtle Beach, S.C., February 11, 2026 – The ONEflight Myrtle Beach Classic announced today that Myrtle Beach’s PGA TOUR event has won this year’s South Carolina Governor’s Cup Award, a prestigious honor given to an attraction, destination or development that demonstrates extraordinary success in tourism in the Palmetto State.</p>]]></description>
            <author>SPORTFIVE</author>
        </item>
        <item>
            <title><![CDATA[Pennylane, Presenting Partner of the TOP 14 Final Phase]]></title>
            <link>https://sportfive.com/press-media/pennylane-presenting-partner-de-la-phase-finale-du-top-14</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/pennylane-presenting-partner-de-la-phase-finale-du-top-14</guid>
            <pubDate>Tue, 10 Feb 2026 11:02:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy9jb3VudHJpZXMvZnJhbmNlLzIwMjYvcHJlc3MtcmVsZWFzZS9wZW5ueWxhbmUvY2FwdHVyZS1kLWVjcmFuLTIwMjYtMDItMTEtYS0xNS4zMy4zMC5wbmc/capture-d-ecran-2026-02-11-a-15.33.30.png?w=1280&amp;h=720&amp;fit=crop&amp;s=26fc19751d027d84c8bda9975357a27c" width="1280" height="720" alt="Pennylane, Presenting Partner of the TOP 14 Final Phase"></p>
                                                <p>Paris, February 10, 2026 – The Ligue Nationale de Rugby (LNR) and Pennylane are taking a new step forward in their partnership, initially initiated by SPORTFIVE, the international sports marketing agency. After becoming an Official Partner of the TOP 14 at the start of the season, Pennylane, the French platform for accounting production and financial management designed for accounting firms and their clients, is now becoming the Presenting Partner of the TOP 14 Final Phase through 2028.</p>]]></description>
            <author>SPORTFIVE</author>
        </item>
        <item>
            <title><![CDATA[SPORTFIVE x Mercedes-AMG Motorsport]]></title>
            <link>https://sportfive.com/press-media/sportfive-mercedes-amg-motorsport</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/sportfive-mercedes-amg-motorsport</guid>
            <pubDate>Tue, 03 Feb 2026 09:00:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy8wNV9icmFuZGVkX2xhbmRpbmdwYWdlcy9tZXJjZWRlcy1hbWcvc3BvcnRmaXZlLW1lcmNlZGVzYW1nLTEuanBn/sportfive-mercedesamg-1.jpg?w=1280&amp;h=720&amp;fit=crop&amp;s=e4e66b6ba872a77a78aa39b1dd39ca57" width="1280" height="720" alt="SPORTFIVE x Mercedes-AMG Motorsport"></p>
                                                <p>Hamburg, 3 February 2026 - Mercedes-AMG Motorsport and the international sports commercialisation agency SPORTFIVE are joining forces to promote the Mercedes-AMG Motorsport GT sports programme more effectively through comprehensive commercial management. SPORTFIVE will be responsible for all commercialisation activities, including market analysis, strategic positioning, pitch deck creation, and sponsorship partner acquisition and support. At the SPOBIS Conference 2026 in Hamburg, the Mercedes-AMG Motorsport and SPORTFIVE exhibition stands will be located next to each other to maximise attention and establish a powerful joint brand presence.</p>]]></description>
            <author>SPORTFIVE</author>
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            <title><![CDATA[SPORTFIVE Reimagines TCL & Arsenal Partnership to Inspire Greatness]]></title>
            <link>https://sportfive.com/press-media/tcl-arsenal-reimagine-partnership-to-inspire-greatness-1</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/tcl-arsenal-reimagine-partnership-to-inspire-greatness-1</guid>
            <pubDate>Tue, 27 Jan 2026 09:00:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy8wNF9wcmVzc19tZWRpYS8yMDI2L3RjbC1hcnNlbmFsL3Nwb3J0Zml2ZS10Y2wtYXJzZW5hbC1yZWltYWdpbmUtYXBydG5lcnNoaXAtdG8taW5zcGlyZS1ncmVhdG5lc3MtNy5qcGc/sportfive-tcl-arsenal-reimagine-aprtnership-to-inspire-greatness-7.jpg?w=1280&amp;h=720&amp;fit=crop&amp;s=1017822e615d1badbad6026a9d83ac39" width="1280" height="720" alt="SPORTFIVE Reimagines TCL &amp; Arsenal Partnership to Inspire Greatness"></p>
                                                <p>London, 27 January 2026 - Arsenal FC and TCL, have unveiled a new global campaign, bringing TCL’s brand idea Inspire Greatness to life as part of their ongoing work with global sports marketing agency SPORTFIVE.</p>]]></description>
            <author>SPORTFIVE</author>
        </item>
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            <title><![CDATA[X Games & MoonPay Announce Landmark Title Partnership]]></title>
            <link>https://sportfive.com/press-media/x-games-moonpay-announce-landmark-title-partnership</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/x-games-moonpay-announce-landmark-title-partnership</guid>
            <pubDate>Mon, 26 Jan 2026 10:18:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy9wcmVzcy9zcG9ydGZpdmUteC1nYW1lcy1tb29ucGF5LTEuanBn/sportfive-x-games-moonpay-1.jpg?w=1280&amp;h=720&amp;fit=crop&amp;s=f38ee042f2b0c5f045a2c1a2eea4f14a" width="1280" height="720" alt="X Games &amp; MoonPay Announce Landmark Title Partnership"></p>
                                                <p>Manchester, January 26, 2026 - X Games has announced a historic, multi-year partnership with MoonPay, the global leader in crypto payments, in a deal brokered by global sports marketing agency SPORTFIVE.</p>]]></description>
            <author>SPORTFIVE</author>
        </item>
        <item>
            <title><![CDATA[McLaren Racing and Hedera Partner to Expand Digital Fan Engagement]]></title>
            <link>https://sportfive.com/press-media/mclaren-racing-hedera-partner-digital-engagement</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/mclaren-racing-hedera-partner-digital-engagement</guid>
            <pubDate>Fri, 23 Jan 2026 07:06:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy9wcmVzcy9oZWRlcmEtbWNsYXJlbi0yLmpwZw/hedera-mclaren-2.jpg?w=1280&amp;h=720&amp;fit=crop&amp;s=1cc64d8606e7609f61327e4f63fff58f" width="1280" height="720" alt="McLaren Racing and Hedera Partner to Expand Digital Fan Engagement"></p>
                                                <p>London, January 23 2026 - McLaren Racing today announced a multi-year partnership with Hedera Foundation to leverage Hedera, the trusted public network for building fast, secure, and compliant decentralised applications.</p>]]></description>
            <author>SPORTFIVE</author>
        </item>
        <item>
            <title><![CDATA[Hyundai Cup x adidas Match Ball]]></title>
            <link>https://sportfive.com/press-media/hyundai-cup-x-adidas-match-ball</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/hyundai-cup-x-adidas-match-ball</guid>
            <pubDate>Fri, 23 Jan 2026 06:00:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy9wcmVzcy9oYy1vbWIoMikuanBn/hc-omb%282%29.jpg?w=1280&amp;h=720&amp;fit=crop&amp;s=4ab91ba5b32b0ea84d03358237afc0ef" width="1280" height="720" alt="Hyundai Cup x adidas Match Ball"></p>
                                                <p>Singapore, January 23 2026 - The ASEAN Football Federation (AFF) and adidas today unveiled the Official Match Ball for the ASEAN Hyundai Cup™ 2026, the jewel in the crown of ASEAN football, which kicks off on July 24.  adidas is the Official Performance Partner of the AFF’s four leading national team and club events, collectively branded as ASEAN United FC.</p>]]></description>
            <author>SPORTFIVE</author>
        </item>
        <item>
            <title><![CDATA[SPORTFIVE signs new young star Yanhan Zhou to world-class roster]]></title>
            <link>https://sportfive.com/press-media/sportfive-yanhan-zhou-golf-roster</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/sportfive-yanhan-zhou-golf-roster</guid>
            <pubDate>Tue, 20 Jan 2026 11:36:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy8wNF9wcmVzc19tZWRpYS8yMDI2L3lhbmhhbi16aG91L3lhbmhhbi16aG91LTUucG5n/yanhan-zhou-5.png?w=1280&amp;h=720&amp;fit=crop-64-25-1&amp;s=22da09be14fca2898726d9c6af64af92" width="1280" height="720" alt="SPORTFIVE signs new young star Yanhan Zhou to world-class roster"></p>
                                                <p>New York, January 20 2026 – The SPORTFIVE golf team announced today the signing of Yanhan Zhou, with the agency set to represent the 17-year-old moving forward.</p>]]></description>
            <author>SPORTFIVE</author>
        </item>
        <item>
            <title><![CDATA[Allianz x act for sport]]></title>
            <link>https://sportfive.com/press-media/allianz-x-act-for-sport</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/allianz-x-act-for-sport</guid>
            <pubDate>Mon, 19 Jan 2026 17:50:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy9jb3VudHJpZXMvZnJhbmNlLzIwMjYvcHJlc3MtcmVsZWFzZS9hY3QtZm9yLXNwb3J0L2FsbGlhbnotZnJhbmNlLzEyMDB4OTAwX2FsbGlhbnotM19lbWFpbF9tYXJrZXRpbmctMi1mb290LmpwZw/1200x900_allianz-3_email_marketing-2-foot.jpg?w=1280&amp;h=720&amp;fit=crop-36-48-1&amp;s=86f8e640e9686a1e194fcf821fe705ad" width="1280" height="720" alt="Allianz x act for sport"></p>
                                                <p>Paris, January 19, 2026 – Building on the success of the first two editions, Allianz France is launching the third edition of La Grande Équipe, conducted in collaboration with act for sport. Initiated thanks to the connection facilitated by SPORTFIVE, this nationwide initiative continues its commitment to supporting amateur sports by helping clubs across France.</p>]]></description>
            <author>SPORTFIVE</author>
        </item>
        <item>
            <title><![CDATA["Têtes Brûlées”, Premium Partners of LOSC]]></title>
            <link>https://sportfive.com/press-media/tetes-brulees-premium-partners-of-losc</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/tetes-brulees-premium-partners-of-losc</guid>
            <pubDate>Fri, 16 Jan 2026 17:30:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy9jb3VudHJpZXMvZnJhbmNlLzIwMjYvcHJlc3MtcmVsZWFzZS90ZXRlcy1icnVsZWVzL2RzYzAzMDQ3LmpwZw/dsc03047.jpg?w=1280&amp;h=720&amp;fit=crop&amp;s=ba29dfda3fd540aa16c9eda8eaf003e9" width="1280" height="720" alt="&quot;Têtes Brûlées”, Premium Partners of LOSC"></p>
                                                <p>Paris, January 16, 2026 - The most observant fans will have noticed it! Since the start of 2026, a new partner has appeared on the Dogues’ playing kit: “Têtes Brûlées” confectionery. Manufactured in Neuville-en-Ferrain, within the Lille metropolitan area, the brand is a source of pride for Confiserie du Nord, which today becomes a Premium Partner of LOSC. SPORTFIVE, the international sports marketing agency, is proud to have supported the development of this partnership.</p>]]></description>
            <author>SPORTFIVE</author>
        </item>
        <item>
            <title><![CDATA[SPORTFIVE advises The McCourt Foundation on Media Rights Deal for LA Marathon]]></title>
            <link>https://sportfive.com/press-media/sportfive-mccourt-foundation-los-angeles-marathon</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/sportfive-mccourt-foundation-los-angeles-marathon</guid>
            <pubDate>Thu, 15 Jan 2026 11:41:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy8wNF9wcmVzc19tZWRpYS8yMDI2L2xvcy1hbmdlbGVzLW1hcmF0aG9uL2xvcy1hbmdlbGVzLW1hcmF0aG9uLTEuanBn/los-angeles-marathon-1.jpg?w=1280&amp;h=720&amp;fit=crop&amp;s=d04bc378e6e45e9634306744d9b0d571" width="1280" height="720" alt="SPORTFIVE advises The McCourt Foundation on Media Rights Deal for LA Marathon"></p>
                                                <p>New York, NY, January 16, 2026 – SPORTFIVE has advised The McCourt Foundation (TMF) on its media rights strategy for the ASICS Los Angeles Marathon, resulting in a new multi-year broadcast agreement with NBCUniversal beginning in 2026 and running through 2029.</p>]]></description>
            <author>SPORTFIVE</author>
        </item>
        <item>
            <title><![CDATA[SPORTFIVE supports eToro in a strategic multi-asset partnership in Ligue 1]]></title>
            <link>https://sportfive.com/press-media/sportfive-supports-etoro-in-a-strategic-multi-asset-partnership-in-ligue-1</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/sportfive-supports-etoro-in-a-strategic-multi-asset-partnership-in-ligue-1</guid>
            <pubDate>Thu, 15 Jan 2026 10:43:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy9jb3VudHJpZXMvZnJhbmNlLzIwMjYvcHJlc3MtcmVsZWFzZS9ldG9yby92aXN1ZWwucG5n/visuel.png?w=1280&amp;h=720&amp;fit=crop&amp;s=d93b164fbc1cdf5c61ab4065773f9325" width="1280" height="720" alt="SPORTFIVE supports eToro in a strategic multi-asset partnership in Ligue 1"></p>
                                                <p>Paris, January 15, 2026 – SPORTFIVE, a leading international sports marketing agency, supported eToro, a global investment and social trading platform, in signing a multi-year partnership with four major Ligue 1 McDonald’s clubs: LOSC Lille, Olympique Lyonnais, AS Monaco and Olympique de Marseille.</p>]]></description>
            <author>SPORTFIVE</author>
        </item>
        <item>
            <title><![CDATA[White Sands Bahamas Men’s Invitational ranks among top 10 amateur events of 2025]]></title>
            <link>https://sportfive.com/press-media/white-sands-bahamas-mens-invitational-top-10-amateur-events</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/white-sands-bahamas-mens-invitational-top-10-amateur-events</guid>
            <pubDate>Mon, 22 Dec 2025 12:11:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy8wNF9wcmVzc19tZWRpYS8yMDI1L2JhaGFtYXNfd2hpdGVfc2FuZHNfaW52L3JhcDA2NTQ5LSgxKS1taW4uanBn/rap06549-%281%29-min.jpg?w=1280&amp;h=720&amp;fit=crop-86-52-1.1&amp;s=ba2d469e7161bbf5b4db9399c8eaf72c" width="1280" height="720" alt="White Sands Bahamas Men’s Invitational ranks among top 10 amateur events of 2025"></p>
                                                <p>Paradise Island, Bahamas, December 23, 2025 – Following the latest World Amateur Golf Rankings (WAGR) update, the White Sands Bahamas Men’s Invitational has been officially recognized as the ninth-best men’s amateur tournament of the 2025 calendar year. The 2025 tournament welcomed 19 of the top 100 in WAGR as well as eight of the top 10 players in the American Junior Golf Association (AJGA) Rolex Rankings, hence the strong rating awarded.</p>]]></description>
            <author>SPORTFIVE</author>
        </item>
        <item>
            <title><![CDATA[Borussia Dortmund launches Spanish-language Instagram channel to further engage fans]]></title>
            <link>https://sportfive.com/press-media/borussia-dortmund-spanish-instagram-channel</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/borussia-dortmund-spanish-instagram-channel</guid>
            <pubDate>Fri, 19 Dec 2025 13:33:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy8wNF9wcmVzc19tZWRpYS9lbC1kb3J0bXVuZC0xLnBuZw/el-dortmund-1.png?w=1280&amp;h=720&amp;fit=crop&amp;s=eca82b7385896dbffe8b80c62d25ead7" width="1280" height="720" alt="Borussia Dortmund launches Spanish-language Instagram channel to further engage fans"></p>
                                                <p>New York, December 19, 2025 – In celebration of Borussia Dortmund’s 116th birthday today, the club announced the launch of its dedicated Spanish-language Instagram channel: @ElDortmund.</p>]]></description>
            <author>SPORTFIVE</author>
        </item>
        <item>
            <title><![CDATA[BVB_Sustainability_Tokyo]]></title>
            <link>https://sportfive.com/press-media/bvb_sustainability_tokyo</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/bvb_sustainability_tokyo</guid>
            <pubDate>Wed, 17 Dec 2025 14:28:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy9wcmVzcy9idmJfdG9reW8vYnZiX3Rva3lvXzUucG5n/bvb_tokyo_5.png?w=1280&amp;h=720&amp;fit=crop&amp;s=8de93e5f5e6f5d265c762b9d2ac98d8e" width="1280" height="720" alt="BVB_Sustainability_Tokyo"></p>
                                                <p>Sustainability elevated as the central theme of BVB’s Tokyo summit for the first time.

Leaders from Japanese and German football exchange sustainability perspectives.

Stakeholders champion initiatives strengthen social and corporate responsibilities.

BVB sets a world record in clean energy innovation at Signal Iduna Park Stadium.</p>]]></description>
            <author>SPORTFIVE</author>
        </item>
        <item>
            <title><![CDATA[Federation of International Bandy Appoints SPORTFIVE]]></title>
            <link>https://sportfive.com/press-media/federation-of-international-bandy-appoints-sportfive</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/federation-of-international-bandy-appoints-sportfive</guid>
            <pubDate>Wed, 17 Dec 2025 08:00:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy9wcmVzcy9pbWFnbzEwNjA0NDQxOTEuanBn/imago1060444191.jpg?w=1280&amp;h=720&amp;fit=crop&amp;s=dc0bb50538fd5b0823b34998fe16bc2e" width="1280" height="720" alt="Federation of International Bandy Appoints SPORTFIVE"></p>
                                                <p>Karstad, 17 December 2025 – The Federation of International Bandy (FIB) has appointed global sports marketing agency SPORTFIVE as its exclusive worldwide media rights partner for the 2026 FIB World Championships A Group.</p>]]></description>
            <author>SPORTFIVE</author>
        </item>
        <item>
            <title><![CDATA[SPORTFIVE Appointed by RFEF to Advise on Copa De La Reina Media Rights]]></title>
            <link>https://sportfive.com/press-media/sportfive-appointed-by-rfef-to-advise-on-copa-de-la-reina-media-rights</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/sportfive-appointed-by-rfef-to-advise-on-copa-de-la-reina-media-rights</guid>
            <pubDate>Thu, 11 Dec 2025 13:38:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy9wcmVzcy9pbWFnbzEwNDUzNDY0NTUuanBn/imago1045346455.jpg?w=1280&amp;h=720&amp;fit=crop&amp;s=e247d09e53886d400e2a20476586ae32" width="1280" height="720" alt="SPORTFIVE Appointed by RFEF to Advise on Copa De La Reina Media Rights"></p>
                                                <p>Barcelona, Spain, 11 December 2025 - SPORTFIVE has been selected by the Real Federación Española de Fútbol (RFEF) to advise on the international media rights commercialization for the Copa de la Reina until 2030, supporting the federation in broadening the competition’s global broadcast footprint.</p>]]></description>
            <author>SPORTFIVE</author>
        </item>
        <item>
            <title><![CDATA[SPORTFIVE Celebrates an Outstanding Year of Awards and Industry Recognition in 2025]]></title>
            <link>https://sportfive.com/press-media/sportfive-celebrates-an-outstanding-year-of-awards-and-industry-recognition-in-2025</link>
            <guid isPermaLink="true">https://sportfive.com/press-media/sportfive-celebrates-an-outstanding-year-of-awards-and-industry-recognition-in-2025</guid>
            <pubDate>Mon, 08 Dec 2025 14:53:00 +0000</pubDate>
            <description><![CDATA[<p><img src="https://sportfive.com/img/http/aHR0cHM6Ly9zcG9ydGZpdmUuZnJhMS5jZG4uZGlnaXRhbG9jZWFuc3BhY2VzLmNvbS93ZWJzaXRlL2Fzc2V0cy9wcmVzcy9wZW5rZXRocy1zcG9ydGZpdmUtMjQuanBn/penkeths-sportfive-24.jpg?w=1280&amp;h=720&amp;fit=crop&amp;s=65345ad8737701df90e4ff294e2c8a6f" width="1280" height="720" alt="SPORTFIVE Celebrates an Outstanding Year of Awards and Industry Recognition in 2025"></p>
                                                <p>SPORTFIVE, the award-winning sports marketing agency, is proud to announce a stellar year of achievements in 2025, marked by industry-leading accolades across global and national platforms.</p>]]></description>
            <author>SPORTFIVE</author>
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