Published on December 13th, 2024
Location: Global
projectFIVE Expands Into Tennis With The Signing Of Justin Engel
projectFIVE, the boutique athlete representation arm of global sports marketing agency SPORTFIVE, has announced its expansion into tennis with the signing of Justin Engel. This exclusive representation agreement highlights projectFIVE’s commitment to investing in young, emerging talent.
The 17-year-old has already captured the attention of the tennis world with his powerful style of play and relentless determination on the court. Coached by his father, Horst Engel and Philipp Kohlschreiber, Justin is currently the highest ranked under-18 player within the ATP Tour (Number 393). In October 2024, Engel became the first player born in 2007 or later to win an ATP Tour match with his victory over Coleman Wong at the Almaty Open. Engel lives and trains in Nuremburg and won his maiden ITF World Tennis Tour event in May 2024 in Villach, Austria. He followed this up with three more ITF titles and also picked up his first ATP Challenger main-draw victories en route to the quarter-finals in Villena, Spain.
“I’m thrilled to join projectFIVE and work with a team that shares my vision for success both on and off the court,” Engel said. “This partnership is an incredible opportunity to focus on my game while building a brand that reflects who I am as an athlete and person.”
With this strategic expansion into tennis, projectFIVE underscores its dedication to identifying and nurturing unique talent, ensuring emerging players like Engel receive the personalized guidance they need to excel. The agency will provide comprehensive career management services to Engel, including sponsorship acquisition, marketing, and brand development.
Marc Kosicke of projectFIVE, highlighted the agency's vision, stating, “Justin Engel perfectly represents the future of tennis; talented, driven, and ambitious. At projectFIVE, we’re passionate about helping young athletes like Justin realize their full potential on the global stage. This signing reflects our dedication to fostering the next generation and reinforces our commitment to delivering tailored strategies that help young athletes thrive in all aspects of their careers.”
We are incredibly proud to welcome Justin Engel. He embodies the qualities we look for in an athlete - talent, drive, and a clear vision for his future. His determination on the court is matched by his potential to build a compelling personal brand that resonates beyond the sport.
Stefan Felsing, CEO at SPORTFIVE
Stefan Felsing, CEO of SPORTFIVE, commented on the significance of Engel’s signing: “We are incredibly proud to welcome Justin Engel to projectFIVE. He embodies the talent, drive, and vision that align with our mission to empower young athletes. Tennis is a sport brimming with global opportunities, and Justin’s potential both on and off the court is exceptional. Our goal is to help him achieve his ambitions while inspiring fans around the world.”
Charly Steeb, projectFIVE (Tennis), also shared his enthusiasm: “Signing Justin Engel marks a transformative step for projectFIVE as we expand our footprint in tennis. Justin is exactly the kind of athlete we want to represent, an emerging talent with incredible potential.”
Engel’s signing marks a significant milestone for projectFIVE as the agency continues to expand its presence in tennis and invest in the next generation of stars. The move reflects their broader strategy of representing emerging talent and positioning them for long-term success in the competitive global sports landscape.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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About projectFIVE
projectFive is a boutique sports agency specializing in bespoke career planning, brand development, and marketing for athletes across various disciplines.
With a focus on personalized service and long-term growth, projectFive is dedicated to empowering athletes to achieve their full potential. projectFIVE is part of SPORTFIVE, one of the leading sports marketing agencies globally.
Press contacts
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David Rothenhaeuser
Vice President and Head of Global Marketing Communications
david.rothenhaeuser@sportfive.com
