Published on January 19th, 2026
Location: France
Allianz France Renews La Grande Équipe For Third Edition
Paris, January 19, 2026 – Building on the success of the first two editions, Allianz France is launching the third edition of La Grande Équipe, conducted in collaboration with act for sport. Initiated thanks to the connection facilitated by SPORTFIVE, this nationwide initiative continues its commitment to supporting amateur sports by helping clubs across France.
This program, which aligns with Allianz France’s local engagement strategy, is open to amateur clubs located in urban, rural and overseas areas. It provides equipment for 240 women’s, men’s, mixed and adapted teams, convinced of the benefits of sport for health, inclusion and social cohesion, representing 1,560 athletes.
Like the previous editions, the third edition of La Grande Équipe is built around a nationwide call for applications. Its objective is to select and equip an even greater number of clubs, echoing the success of previous seasons, during which more than 160 clubs were supported, representing 4,108 licensees and volunteers involved in local community life.
This program relies on a strong network of Allianz general agents, present throughout mainland France and overseas regions, who support clubs throughout the application process and the distribution of equipment. This territorial organisation ensures close support, aligned with the realities and needs of sports associations.
Initiated through the connection orchestrated by SPORTFIVE, the operation reflects the ambition to establish longterm and meaningful partnerships between major brands and grassroots sports stakeholders, while fostering concrete action on the ground.
Benjamin Deblicker, SVP Sales at SPORTFIVE, states: “La Grande Équipe is a programme that goes beyond traditional sponsorship to become a genuine lever for development for amateur clubs. This partnership between Allianz France and act for sport demonstrates how a brand can combine business strategy with local impact, supporting community-based organisations while strengthening its brand presence at the heart of local communities.”
Clubs can apply via dedicated platform: www.lagrandeequipe-allianz.fr.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Manon Le Clair
Communication Officer
manon.leclair@sportfive.com +33644365373
