Published on January 12th, 2023
Location: France
Capifrance becomes official partner of the Ligue de Football Professionnel
Paris, January 12th 2023 - A leader in the real estate sector in France for 20 years, Capifrance has chosen SPORTFIVE for its entry into sports sponsorship. This partnership translates into a presence on Ligue 1 Uber Eats, Ligue 2 BKT and the Trophée des Champions.
An exclusive nationwide partnership
The major player in the French real estate market, Capifrance has chosen SPORTFIVE for its sports sponsorship strategy. The association with soccer, and more particularly with the Ligue de Football Professionnel, will allow the brand to enjoy high visibility on TV throughout the year. This large-scale visibility, accompanied by rights on the digital media of the Ligue de Football Professionnel, will allow Capifrance to distinguish itself among the real estate players and to reinforce its notoriety among the soccer public, and this, on all the matches of the Ligue 1 Uber Eats, the Ligue 2 BKT and the Trophée des Champions.
A common sense and shared values
This new partnership between the brand and the league is also based on shared values such as the collective, performance and the desire to surpass oneself. Capifrance's main objective is to help individuals find the home where they will feel good, the central place of their life, witnessing all the daily moments and moments of sharing. A common challenge with the world of soccer where all home games are great moments, strong in emotions and sharing.
Philippe Buyens, Managing Director of Capifrance: « We are very proud and very happy to be the first real estate network partner of the Ligue de Football Professionnel and very enthusiastic about the expected benefits. Beyond the effects on the notoriety of our brand, this partnership also aims to facilitate the support of all soccer fans in their real estate project or their professional reconversion. »
Mathieu FICOT, Chief Operating Officer of the LFP's Commercial Entity, adds: « We welcome Capifrance to join our network of official Ligue 1 Uber Eats and Ligue 2 BKT partners. We are delighted with this new collaboration which testifies to the multi-sectoral popularity of soccer and the growing interest in our leagues. »
We are very pleased with this new partnership between Capifrance and the Ligue de Football Professionnel initiated by SPORTFIVE. They are two big names in their respective fields and share common values and ambitions. The agency is proud to accompany Capifrance in its sports sponsorship strategy and is delighted with its large-scale visibility during major soccer matches in France.
Laurent MORETTI, Managing Director France of SPORTFIVE
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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About CAPIFRANCE
Founded in 2002, Capifrance has revolutionized the real estate sector by creating the first network of independent real estate advisors 100% in home office in France and in the French overseas departments. Thanks to its 3,000 advisors who benefit from an interactive network and digital tools and solutions, Capifrance is able to offer a comprehensive range of services in 6 different areas of expertise: old, new, commercial, prestige, rental management and life annuity. Based in Montpellier, the company is part of the real estate division of DigitRE Group (LFPI, Artémis, Amundi). All information on capifrance.fr
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About LIGUE DE FOOTBALL PROFESSIONNEL
The Ligue de Football Professionnel regulates French professional soccer. As such, the league organizes and manages five competitions: the Ligue 1 Uber Eats®, the Ligue 2 BKT®, the Trophée des Chamopions®, the EA Ligue 1 Games® and the eLigue 1 Uber Eats®. The Ligue de Football Professionnel finances all operations or actions likely to develop the resources of professional soccer in order to promote it. The Ligue de Football Professionnel is the leading organizer of live entertainment in France, attracting more than 10.4 million spectators per season (including 7.9M for the Ligue 1 Uber Eats®, 2.5M for the Ligue 2 BKT®). Ligue 1 Uber Eats® is broadcast by 63 broadcasters in 219 territories and 47 languages. French professional soccer is the number one sports product consumed by the media and has a strong geographic presence in the heart of 40 of the 50 largest French cities. 80% of the French population lives within 50 km of a Ligue 1 Uber Eats® or Ligue 2 BKT® stadium.
Press contacts
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Erwann Bertrand
Communications Officer
erwann.bertrand@sportfive.com
