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Published on September 29th, 2025
Location: France
PARIS SAINT-GERMAIN HANDBALL WELCOMES BLUE SOFT AS ITS NEW OFFICIAL SUPPORTER
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A key player in the digital world, guided by a collective spirit
Founded in 2008, Blue Soft now has more than 900 employees and supports more than 300 clients in the implementation of their strategic digital projects. Based in Charenton-le-Pont, the group also deploys its expertise throughout France thanks to six regional agencies, as well as a presence in Switzerland.
Its expertise is focused on four areas of excellence: cloud & infrastructure, agile software development, UX/UI methodologies, and Microsoft solutions. With this range of skills, Blue Soft has established itself as a key player in meeting the most demanding technological challenges. The group also stands out for its people-oriented entrepreneurial culture, driven by a community of committed and creative talent.
This partnership with Paris Saint-Germain Handball reflects a natural affinity between two worlds that share the same values: ambition, high standards, and team spirit. By joining the club's ecosystem, Blue Soft confirms its desire to promote team performance and strengthen its visibility among an audience that is sensitive to innovation and passion for sports.
The arrival of a major digital player such as Blue Soft alongside a sporting institution such as PSG Handball illustrates the strength of collaboration when innovation and performance come together.
Xavier Oddone, Managing Director of SPORTFIVE France
A strategic partnership rich in opportunities
As an Official Supporter, Blue Soft will benefit from comprehensive visibility: presence on LED panels during home games, image rights with players and the club logo, creation of exclusive content, digital coverage on Paris Saint-Germain Handball channels, as well as a program of premium hospitality and exclusive experiences for its employees and customers. In addition, specific activations and joint events will punctuate the coming seasons, strengthening the bond between Blue Soft, the club, and its supporters.
Thierry Omeyer, General Manager of Paris Saint-Germain Handball: "We are delighted to welcome Blue Soft as one of our partners. This partnership perfectly illustrates our desire to join forces with players who share our energy, our passion for sport, and our values of excellence and team spirit. Together, we will continue to uphold the dynamic performance and commitment that characterizes Paris Saint-Germain Handball."
Simon Marciano, Associate Director of Engineering at Blue Soft Group: "We are proud to embark on this adventure alongside Paris Saint-Germain Handball, one of the most ambitious clubs in Europe with a global brand image. Beyond its sporting achievements and influence, we were particularly impressed by the club's commitment to citizenship, education, and social integration. These are essential values that we want to rally all Blue Soft teams around, and they are already excited for the upcoming season."
Xavier Oddone, Managing Director of SPORTFIVE France: ”The arrival of a major digital player such as Blue Soft alongside a sporting institution such as PSG Handball illustrates the strength of collaboration when innovation and performance come together. We are delighted to have supported this partnership, which we hope will build strong bridges between visionary brands and iconic clubs.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Manon Le Clair
Communication Officer
manon.leclair@sportfive.com +33644365373