Published on July 22nd, 2024
Location: France
RC Lens strengthens its partnership with Boulanger
A partner of Racing since 2015, Boulanger is extending its visibility on the club's equipment for the next two seasons. So, for the first time in the history of this partnership, the brand's ‘Bbloc’ logo will adorn the front of the Sang et Or's shorts in McDonald's Ligue 1, the Second Women's League and the blind football championship.
With Boulanger at its side, Racing has gone from Ligue 2 to Ligue 1, including qualifying for the Champions League and the Conference League. This new stage marks the bond of trust between the two entities, whose shared commitment is unwavering and whose shared values are similar: respect, loyalty, proximity and simplicity.
Benjamin Parrot, Managing Director of RC Lens, commented: “Committed to ambition and loyalty, we are delighted to be consolidating our partnership with Boulanger, which began in 2015 when the club was in Ligue 2. This consistency is testament to the solidity and depth of our partnership, which has now been extended to include the Boulanger logo on the shorts of the men's professional team, the women's national team and the cecifoot. We're delighted to be working together to bring a new dimension to this important partnership. It's only natural that we should strengthen our relationship with a company that is well established locally and a key player nationally. Thank you to the Boulanger teams for their trust and loyalty.”
Kelly BOCHET, Boulanger Communications Director: “We are delighted to be strengthening our partnership with RC Lens for the next two seasons: an emblematic team in the region with whom we share the same values of respect, proximity and competitive spirit. We are particularly delighted that we will also be working alongside the women's team and the blind football team next season, reflecting our shared commitment to inclusion and diversity. We are already looking forward to sharing with the club, its supporters and our customers a wonderful year under the Sang et Or colours.”
Xavier ODDONE, Managing Director of SPORTFIVE France: “SPORTFIVE is honoured to accompany Boulanger and RC Lens in this adventure that has been going on for almost ten years. It's a relationship of loyalty and shared values in every way. We can't wait to see the Sang et Or sporting the brand's logo on the pitch.”
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Press contacts
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Elodie Thuret
Senior Communication Manager
elodie.thuret@sportfive.com