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Published on February 17th, 2026
Location: Germany
SPORTFIVE Germany appointed as Exclusive Sales Agent of On Location
Hamburg, 19. Februar 2026 – On Location, appointed by FIFA as the Official Hospitality Provider of the FIFA World Cup 26™, announced today that SPORTFIVE Germany has been appointed as Germany and Austria Exclusive Sales Agent for the tournament. Ticket inquiries for the FIFA World Cup 2026™ can now be submitted via [email protected].
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As an Officially Appointed Exclusive Sales Agent, SPORTFIVE Germany will be the point of contact in Germany and Austria to sell official hospitality packages for the FIFA World Cup 26™, which will take place across Canada, Mexico and the United States from 11 June to 19 July 2026.
“We are thrilled to partner with our new international sales agent, SPORTFIVE, on the FIFA World Cup 26™,” said Alicia Falken, General Manager of On Location’s FIFA World Cup 26 business. “Their expertise in hospitality sales in Germany and Austria and deep understanding of their market will be instrumental in ensuring that our clients receive unparalleled service."
Hendrik Schiphorst, Managing Director at SPORTFIVE Germany, added, “We are proud to support On Location as the Exclusive Sales Agent for Germany and Austria. The FIFA World Cup 26™ represents a milestone event, and we look forward to providing fans and corporate partners with access to exceptional hospitality experiences across North America.”
The FIFA World Cup 26™ Official Hospitality Programme offers game-changing premium hospitality and once-in-a-lifetime experiences across a wide range of packages, which will celebrate each Host City’s unique culture, attractions and world-class venues.
Alicia Falken, General Manager of On Location’s FIFA World Cup 26™ business
The FIFA World Cup 26™ Official Hospitality Programme offers guests ticket-inclusive hospitality packages for individual matches or in bundles, providing them the opportunity to attend several matches in one or more cities, during a particular tournament stage, or to follow a specific national team. In addition to premium seating, hospitality packages may include an onsite concierge service, regionally inspired food and beverages, immersive experiences, special guest appearances, live entertainment, commemorative gifts and more.
For more details, visit FIFAWorldCup.com/hospitality.
While there may be offers of unauthorized ticket-inclusive hospitality packages on unofficial platforms, On Location is the only official hospitality provider of the FIFA World Cup 26™ and FIFAWorldCup.com/hospitality is the only official hospitality sales page. Hospitality packages and tickets sourced from unofficial sales channels may not be valid. Authorized global sales agents are published and will be continually updated at FIFAWorldCup.com/hospitality
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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Über On Location
On Location ist ein weltweit führender Anbieter im Bereich hochwertiger, erlebnisorientierter Hospitality-Dienstleistungen. Das Unternehmen bietet Ticketing, kuratierte Gästebetreuung, Live-Event-Produktion sowie Reisemanagement für Sport, Entertainment, Mode und Kultur.
On Location verschafft Unternehmenskunden und Fans exklusiven Zugang zu offiziellen, immersiven Erlebnissen bei herausragenden Veranstaltungen, darunter die Olympischen und Paralympischen Spiele, die FIFA Fussball-Weltmeisterschaft 2026™, der Super Bowl, die NCAA Final Four und viele weitere.
Als offizieller Partner und/oder Dienstleister von über 150 bedeutenden Rechtehaltern – darunter das IOC (Milano Cortina 2026, LA 2028), die FIFA, NFL, NCAA, UFC und die PGA of America sowie zahlreiche Künstler und Festivals – betreibt das Unternehmen zudem eigene exklusive Erlebnisformate.
On Location ist eine Tochtergesellschaft der TKO Group Holdings, Inc. (NYSE: TKO), einem führenden Unternehmen im Bereich Sport und Sport-Entertainment.‑Entertainment.
Press contacts
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Frederik Festner
Senior Director Marketing Communications
frederik.festner@sportfive.com
