LP Promotion Becomes Official Partner of Toulouse FC, Deepening a 20-Year Relationship

That title opened an exceptional era. Over the four seasons that followed, Toulouse Football Club, with long-standing partner LP Promotion at its side, wrote some of the finest chapters in its recent history, cementing its place among the French football elite and delivering a historic UEFA Europa League campaign. Today, that shared journey continues with a new milestone.

As an Official Partner of Toulouse FC, LP Promotion will now feature on the professional team's jersey and lead fan engagement activities on matchdays at the Stadium. A driving force behind the club's recent success, the LP Group remains a strategic partner, supporting both its sporting ambitions and its long-term development.

Olivier Cloarec, President of Toulouse Football Club said: “LP Promotion has been part of the Toulouse Football Club family for more than twenty years. Over the seasons, we have built much more than a partnership: a relationship founded on trust, loyalty and mutual respect, one that has accompanied the club through every major stage of its journey. Today, our collaboration is evolving, but the bond that unites us remains as strong as ever. I would like to sincerely thank LP Promotion and Pierre Aoun for their unwavering support over the years. Through moments of success as well as more challenging times, they have always stood by our side and helped write some of the most memorable chapters in the club’s recent history. We are delighted to continue this journey together. This new chapter is a natural continuation of a shared story that we are proud to keep writing.”

Pierre Aoun, Executive Chairman of LP Promotion Group, added: “For twenty-one years, Toulouse Football Club has held a special place in the history of LP Promotion... and in my own. As a child, I discovered Toulouse Football Club at the Stadium alongside my father. Today, I attend matches there with my own children. This passion has been passed down from one generation to the next, just as the bond between LP Promotion and Toulouse FC has endured for more than two decades. Over the seasons, we have shared unforgettable moments, successes, challenges and great emotions. This mutual loyalty has fostered a relationship of trust of which we are particularly proud. Continuing this journey alongside Toulouse Football Club is a natural choice. Beyond sport, we share the same ambition for our region: to contribute to its development, enhance Toulouse’s profile and, each in our own way, support its attractiveness and dynamism. It is this shared vision that drives our commitment. And it is with the same conviction that we will continue writing our story together.”