Become a partner

Radiant royal blue

Become a partner of FC Schalke 04!

Get your brand in front of millions of people – as a partner of one of the biggest football clubs in Germany.

Become a partner
English

9 M

followers on digital channels

#0

in the world's average football stadium attendance with ⌀ 61,498 people

0M

digital reach per month

Born on coal – sustainable in change

Founded in 1904, FC Schalke 04 is one of Germany's most traditional football clubs, with deep roots in the Ruhr region, a passionate fan base and a rich history of sporting success. However, the club is not only committed to preserving its heritage, but also to transforming itself. Through the development of young talent, financial discipline and environmental responsibility, S04 aims to remain fit for the future in both sporting and economic terms. This innovative approach combines tradition with modern thinking to ensure a successful and sustainable future.

Boost your brand with royal blue DNA

By partnering with FC Schalke 04, you can strengthen your brand through the club's high media profile and loyal, traditional fan base. Sponsorship on jerseys, in the stadium or on digital channels will allow you to reach a large number of fans not only in Gelsenkirchen, but all over the world. Exclusive events and a large network will have a positive impact on your brand image and customer loyalty. This makes your partnership a real success – for everyone!

The iconic Gelsenkirchen club moves millions – and your market presence

We score the goals, you get the reach – in Germany's #1 sport

As a sponsor of a Bundesliga club, you and your brand will benefit from enormous exposure and reach. With millions of spectators at the matches in the stadium and in front of the TV screens, you can reach a wide audience. Hospitality events and exclusive activations ensure high visibility. Increase your brand awareness now by partnering with FC Schalke 04!

Your new home – and that of your guests

Hospitality in sport offers you the unique opportunity to experience sporting events at the highest level. Enjoy VIP access, luxurious seating and exclusive lounges designed specifically for your comfort and personal tastes. We make sure that your visit to the event is not just a game, but an unforgettable experience.

Buy hospitality tickets now

Top presence & reach for your brand

In addition to visibility at Bundesliga and DFB-Pokal matches, you can generate a lot of attention by being integrated into press conferences and interviews with players and officials after the match at the VELTINS-Arena, which will be broadcast extensively on the club's digital channels.

Image transfer & new customers

The aim of the partnership is to generate new customers for you from Schalke fans and members. Nothing builds brand loyalty like emotional experiences with your target audience. We offer you experiences that money can't buy and that our fans and supporters will remember for a long time.

Networking for new business

You are welcome to invite clients and partners to your box and use it for networking. Business networking combined with sports hospitality creates an exclusive atmosphere for making valuable business contacts.

VIP access and luxury lounges provide the perfect setting for informal discussions.

Buy hospitality tickets now

Get involved & benefit

Sustainability strategy at Schalke

In Gelsenkirchen, the former city of a thousand fires, more than just a football club has grown up in the shadow of the winding towers: FC Schalke 04 stands for community, a strong sense of togetherness and social responsibility – and aims to gradually make the future greener and more livable for everyone.

Our strong corporate presence in the Rhine-Ruhr region and our role as an agent of structural change have further strengthened our ties with FC Schalke 04. And the club is important to me - as a sponsor, but above all as a fan.

Thomas Hagedorn, Managing Partner, Hagedorn Group

FC Schalke 04 is one of the most famous football clubs in Germany. The club is a fixture in the Westmünsterland region and has a strong fan base – we are looking forward to working together to realise many ideas in the coming years, both locally and at Schalke.

Dr Carsten Düerkop, Chairman of the Management Board, VR-Bank Westmünsterland eG

We are linked to the Knappen not only by our logistics centre on the Schalker Verein industrial estate in Gelsenkirchen, but also by our shared vision of continuous development and social responsibility.

Karsten Schüßler-Bilstein, Managing Director of the bilstein group

SPORTFIVE – your partner for a perfect partnership

The sports marketing agency SPORTFIVE has been responsible for handling the marketing rights, hospitality and digital services of FC Schalke 04 since 2024, positioning the club through targeted partnerships and activations. SPORTFIVE also offers interested companies a wide range of sports marketing measures that can be implemented as part of a partnership with the Royal Blues.

Find out more about becoming a Schalke partner!

Would you like to find out more about a partnership with FC Schalke 04 or are you interested in other opportunities? Leave us a message and we will get back to you as soon as possible! You can also contact us directly at tobias.kuehne@sportfive.com or by phone on +49 163 80 87 604.

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