Esfand’s first-of-its-kind Draft Show program is one of the most anticipated events for the Twitch community, driving groundbreaking viewership numbers year over year since its inception. The show features a big lineup of star sports athletes & gaming talent, with leveled-up community engagement platforms - tapping into the fan excitement around one of the biggest moments on the football calendar.
In this Success Story:
+11M +
Minutes Watched
11,777 +
Average Concurrent Viewers
23,000 +
Peak Concurrent Viewers
How it came to life
The Draft is a core moment on the NFL calendar, and Esfand's innovation around the event further solidifies him as the face of American football on Twitch.
Four months ahead of the Draft, the SPORTFIVE team works closely with Esfand to develop the next iteration of the Draft Show, with new elevated sports content for fans. The monumental task calls for securing brand partners, coordinating appearances with creator & NFL talent, managing production partners, overseeing creative design, and day-of onsite management.
Engagement extends beyond the main broadcast for an entire week. The excitement begins with a Pre Show, launching the Sunday before the main broadcast where Esfand and star co-hosts share their top 10 picks of the draft and kick off two fan-favorite community competitions. The first is a Mock Draft, where fans attempt to build the perfect Draft Board for a chance to win exclusive prizes, courtesy of our sponsors. The second is a PickEm's challenge, where fans place a series of prop bets - from the most positions taken in the first round, to the color of the first draft picks suit.
Brand Power
The show has welcomed a slate of sponsors to support the program, with an appetite to tap into the marquee NFL Draft moment. Previous sponsors include - Visa Cash App, SimpliSafe and Twisted Tea. Sponsors were omnipresent throughout the event broadcast, making a big splash with always-on branding across WePlay’s best-in-class studio, rotating stream overlays, ownable segments, and organic mentions from our star hosts.
The Final Score
Esfand's annual Draft Night Extravaganza has peaked at over 23,000 concurrent viewers with 327K+ live views throughout the broadcast. Previous star-studded current and former NFL Athletes to join the show include Tyrone Tracy, Byron Murphy, Matt Leinart, Chris Conley, Austin Eckler, AJ Dillon, and more. The show has also featured mega content creators Ludwig, AustinShow, Will Neff, and Jericho.
