HELM AG and HSV have entered into partnership - sleeve space for Plan International to promote children's rights and equality
Hamburger SV has entered a unique partnership. HELM AG has become the club’s new sleeve sponsor and will make its advertising space available to Plan International. This collaboration highlights the social commitment of both HELM AG and HSV, and represents a powerful step towards incorporating social values into professional sports.
In this Success Story:
The challenge
Hamburger SV was looking for a sleeve sponsor that would not only support the club financially but also share its values of social responsibility and community orientation. In the competitive world of sports sponsorship, where many partnerships are designed primarily to increase brand visibility, HSV was looking for a sponsor that could contribute to a broader mission beyond commercial gain.
The aim was to attract a partner whose brand ethos would resonate with HSV’s fans, emphasizing social values that would strengthen the club’s image and promote a sense of social responsibility. The key challenge was to combine commercial benefits with a meaningful and positive social impact, using sponsorship as a platform to raise awareness of key social issues among supporters and the wider public.
SPORTFIVE's solution
HSV and Helm AG developed a sponsorship solution with SPORTFIVE that combines financial support with meaningful social impact. Rather than opting for traditional brand advertising, HELM AG has donated the prominent space to Plan International Germany. This supports HSV in its desire to have a positive social impact while strengthening HELM AG's own commitment to social responsibility.
During HSV’s matches, the advertising space on the sleeve will be used to showcase Plan International’s logo and messages, raising awareness of children’s rights and equality. This approach transforms the sponsorship into a platform for social impact, providing HELM AG with visibility as a socially responsible brand and enabling Plan International to reach a broad target group. Ultimately, the collaboration creates added value for HSV, HELM AG and the fans by supporting important global causes in a high-profile environment.
The results
Plan International has been represented on the sleeve of HSV’s jerseys since the 2024/25 season. This partnership enables the organisation to reach a wider audience and raise awareness of its mission. This increased visibility is intended to inspire more support, and ultimately lead to donations and partnerships that will help to further advance Plan International’s goals of promoting children’s rights and equality.
The partnership with HELM AG and HSV gives Plan International a powerful platform to engage fans and communities with its initiatives and achieve a greater impact. This collaboration highlights the commitment to positive social change, combining sports and community engagement in an impactful way.
